What is content marketing?

Intro to content marketing It’s no secret that your business needs a good content marketing strategy to succeed in today’s digital age. But when content has a role in every business function, understanding and defining content marketing can be tricky. Content marketing is a strategic approach to marketing that powers customer acquisition, engagement, and retention […]

The content and SEO glossary for digital marketers

Content marketing and search engine optimization (SEO) are complex and ever-evolving fields. It can be difficult to keep up with all of the terminologies, let alone make sure your website is using the latest techniques to rank high on search engines. In order to help you better understand the complex world of content, we’ve put […]