Living in the Digital Age, it’s not only recommended to consistently produce (and publish) written content—but vital to any online platform. Between Google’s ever-changing algorithms and social networking push factors, you need to be on top of your web-based written content. But, admittedly, that isn’t exactly easy to do.
Let’s be honest: Writing isn’t everyone’s strength. In fact, research shows that writing is one of the least-liked activities among people. (Some would even rather put themselves in physical pain than write a sentence!) Thankfully, there is a small sliver of humanity that does, in fact, love to push their pen—and many of them write on freelance content platforms.
Looking to bolster your online presence with the help of an at-ready wordsmith? Here are the top three content platforms out there that can help you do just that.
Known as the “Uber of content,” Draft is the new kid on the block—but quickly becoming a force to be reckoned with in the industry.
Made “with love” in Toronto, Canada, Draft brings together English-speaking high-quality writers, most of which are primarily based in North America, and connects them with businesses who need their word-savvy skill sets.
They leverage economies of scale to deliver industry-low rates, all while paying their writers above-average rates for their services. It’s a win-win situation for contractors and companies, frankly—which is unheard of, nowadays.
Let’s delve into the pros and cons of Draft:
- Exceptionally reasonable rates
- Easy-to-fill-out briefs make the ordering process easy
- The CMS is among one of the best in the industry
- Writers have provided work to Draft clients that have appeared in Inc., Forbes, WSJ, and others
- Customer support can be reached with ease
- Writers are of high-quality and open to feedback; unlimited revisions are easy to request and have made within the CMS
- Projects are done in a timely manner.
At the end of the day, Draft’s straightforward, simple model is great for customers who are just looking for phenomenal digital copy, long- or short-form.
If you’ve spent any time on the world-wide-web, you’ve probably seen an ad for them grace your YouTube video or favorite website.
Fiverr is an online marketplace love by freelancers for its steady stream of work, which can be anything from short line copy to entire ebooks. This work is posted businesses who are looking for a freelancer to tackle their illustrations, programming, marketing, graphics needs, and much more. Also, their CMS platform makes it easy for freelancers to directly communicate with their clients, ensuring everyone’s on the same page.
Here’s a quick rundown on the pros and cons of Fiverr:
- Easy-to-use for both businesses (“buyers”) and freelancers (“sellers”) to connect and negotiate price points
- 24/7 customer support
- Straightforward job creations and payment transactions
- There’s always work to be had; well-respected freelancers flood the platform and churn out high-quality work
- Freelancers and business can get lost in the sheer size of Fiverr
- Low-budget jobs populate the website, which can leave freelancers underpaid and businesses with a, frankly, cheap reputation.
After all is said and done, Fiverr is a place for customers who need a wide array of work done for their business venture.
UpWork, which was formerly known as Elance-oDesk, is a freelancing platform that has global reach. Started in 2015, the platform connects freelancers with businesses who need their assistance, especially in regards to digital copy. As a business, it’s easy to sign-up and post your jobs, choosing to sign up with either a basic account, “pro,” or “enterprise” account.
Below a brief look at the pros and cons of Upwork.
- Easy collaboration between freelancers and clients
- Customer service can be easily reached but isn’t 24/7
- Projects are done in timely fashion; freelancers are, compared to industry averages, paid more fairly than by other content agencies
- The payment model is simple to adopt, regardless of if you’re a business or freelancer
- Pedestals a wide array of talent and organizes them so that they can be easily found.
- Customer service might be slow to respond due to the sheer volume of jobs
- Their CMS is a bit cumbersome to use and navigate
- The sheer amount of “Top” and “Trending” skills can be overwhelming, making it hard to decide on which skillset is right for your project.
Ultimately, UpWork is ideal for customers who are looking for niche-specific work and are willing to pay top-dollar for it.