What are AI content generators and do they really work?

July 21, 2023


John Thomas

Learn about AI content generators, their functionality, and how they can streamline content creation processes with the power of artificial intelligence.

Articles, blog posts, e-books, and even entire websites can benefit from AI content tools. In this article, we’ll go over what an AI content generator is and how it works. By the end, you should better understand this technology and how you can use it to create content for your business or website.

What is an AI content generator?

Sometimes called an article generator or writing helper, an AI content generator is a piece of software that uses artificial intelligence to generate content. Of course, it needs a human behind the scenes to give it some direction, but AI does most of the heavy lifting.

While the final product’s prose, grammar, and style will vary depending on the quality of the AI content generator you use, the end result is usually good enough to provide a first draft. A human editor should still review the automated content for accuracy, tone of voice, SEO, etc.

How do AI content generators work?

The first thing you to know about AI content generators is that they rely on natural language processing (NLP). NLP is a field of computer science and linguistics that deals with how computers can read, understand, and generate human language. In other words, it allows the AI to understand the input it’s given and generate output that sounds like natural human language.

For example, let’s say you’re looking to generate an article about the benefits of meditation. You could provide the AI with a prompt, such as “the benefits of meditation,” and it would use NLP to generate a list of possible topics related to that prompt.

Each AI is trained differently, but most use a “dataset” to learn how to generate certain types of content. A dataset is a collection of data that’s been specifically chosen to train the AI. 

For example, if you’re looking to generate blog posts about beauty tips, you would use a dataset of pre-existing blog posts about beauty tips to train the AI. The AI would crawl through these blog posts and attempt to identify patterns to predict what to write for your new blog post.

How to choose an AI content tool for your business

Machine learning models

The most significant difference between the various AI content generation tools on the market is their machine learning model.

GPT-3 from OpenAI is the latest and greatest machine learning model for natural language processing. It’s what’s used by the most popular AI content generation tools on the market. 

The best way to determine which machine learning model suits you is to try out each tool and see which produces the best results. Many have free trials that you can take advantage of, so you don’t have to commit to anything until you’re sure.

Supported languages

Another important factor to consider is the language in which you want to generate content. Not all tools support every language, so you’ll need to ensure that the one you choose supports the language(s) you’re interested in.

If the content can’t be generated in your target language, the platform you use should at least offer translation services as a stopgap. 

Search engine optimization

If you’re looking to generate content for SEO purposes, you’ll want to ensure that the tool you choose suits that need. The best AI content generators will help you optimize your content for search engines so that the content has a better chance of ranking high in search results. 

Some tools have integrations with SEO applications like SurferSEO, while others have built-in SEO features, and others still offer human SEO services. For example, Draft offers proofreading and editing services that can include search engine optimization.

Long-form content or short-form content

Some tools are better suited for generating long-form content, while others work better for short-form content. If you’re not sure what type of content you want to generate, you might want to choose a tool that can do both.

Plagiarism checker

Since you know that AI content generators use pre-existing data to learn how to write, you might be worried about plagiarism. After all, if the AI is just copying information from somewhere else, it’s not really creating new ideas. Most AI content generators have built-in plagiarism checkers that verify that your content is 100% unique.

Style and tone

The early days of AI were rife with criticism about the quality of the writing. Critics often compared it to a child’s writing or an emotionless robot. However, the latest generation of AI content generators allows you to set the style and tone of your writing, so you can get the results that you’re looking for.

Some tools even allow you to specify the target audience for your content, which can help ensure that the style and tone are appropriate. For example, if you’re writing for a young adult audience, you’ll want the content to be appropriate for that age group.

Idea generation

If you’re having trouble coming up with ideas for your content, some AI content generators can help. Tools like Draft’s content idea generator generate ideas for you. All you need to do is enter a few keywords, and the tool will do the rest. 

The bottom line

Content generators powered by AI are gaining popularity as they become more sophisticated. Whether you’re a marketer looking to generate product descriptions or a blogger looking for ideas, an AI content generator can help. Get started today by choosing the right tool for your needs.

Alternatively, you can outsource your content needs to a company specializing in AI-generated content. Draft can help you get the content you need fast.

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