Streamlining Content Production: Hookle's Story of Growth with Draft

Background

Hookle is an innovative leader in the social media marketing landscape, helping small businesses manage their online presence and fuel their growth. As the #1 AI-powered all-in-one social media marketing app for small businesses, Hookle is at the forefront of leveraging technology to deliver superior outcomes.

A vital part of Hookle's content strategy is blog posts, with the team publishing about 5-10 blog posts every month. These articles make up a significant part of their communication with the online community, providing vital information, updates, and thought leadership.

Yet, before finding Draft, creating content was an uphill climb for Hookle. There weren't any previous ventures into services like freelancers or Upwork, instead, the team tackled content creation internally. However, they found capturing the nuances of authentic native US English challenging. This limited their ability to create premium content that would fully resonate with their audience.

Their first encounter with Draft came via word of mouth. Hearing about Draft's capabilities from fellow professionals sparked interest and initiative to try it out.

The Process

From the first interaction with Draft, Hookle was instantly intrigued by the simplicity of the platform. The user-friendly content creation process led to an effective workflow they had not experienced with any other tool. The easy-to-follow, three-step journey of briefing, approving, and refining content streamlined their work significantly.

In addition, Draft quickly became a critical part of Hookle's day-to-day operations. Any emergent idea for a blog post turned into a brief created on Draft. Likewise, whenever the team introduced a new feature or recognized a gap in customer understanding, they relied on Draft to craft insightful blog articles. Draft became their go-to platform for all their content-related needs.

Over time, the ability to swiftly generate drafts of content on this platform has been invaluable to Hookle. The team has consistently found Draft instrumental in their mission to better inform their audience and bolster their content marketing efforts. This integration of Draft into their daily workflows has led to an efficient system, sparking innovative ways to get their message to their audience.

Results & Growth

The results Hookle experienced after using Draft have been nothing short of phenomenal. By simplifying their content creation process, they increased the number of blog posts they can produce tenfold - from one per month to a remarkable ten. Also, they found the collaboration with native professionals not only enhanced the quality of their content but also drastically saved the team's time.

Draft’s unique advantage also comes from giving access to social media marketing experts who understand what to write and how to write it. This expertise, coupled with Draft’s platform, has made a significant difference. The team's content has resonated better with their customers, and the quality has noticeably improved.

Since integrating Draft into their process, Hookle has seen their publishing frequency soar. The team now shares relevant and compelling content with their audience more frequently than they could in the pre-Draft period. This has not only elevated their brand presence but also helped them establish a more substantial rapport with their customers.

Looking forward, Draft is not just a part of Hookle's operations; it holds a crucial role in their plans for growth. As blog articles continue to remain a vital cog in their content marketing strategy, Draft is poised to help them keep driving their narrative forward, promoting engagement among customers, and attracting potential clients with impactful content.