Draft vs Upwork: The Superior Choice for Content Creation

Explore the nuance of Draft and Upwork, two leading platforms for freelance writing services. Discover the services each platform offers and how they differ, insight into the vetting process for writers, the user interface, pricing models, and more.

Understanding Draft and UpWork: An Overview

What is Draft? 

Draft is a content marketplace that connects clients with vetted writers to deliver high-quality content quickly. The platform offers a range of services, from blog posts to ad copy, and everything in between. Clients can submit their content requests using the platform's brief builder or by uploading their own brief. Within 24 hours, Draft matches the client with the best writer for their needs, who then begins working on the brief. The platform also offers free revisions and rewrites, ensuring that clients receive publish-ready content by the stated deadline.


Services Offered by Draft


Draft offers a wide range of content creation services. These include blog posts, social posts, web page copy, and marketing emails. The platform also provides preliminary research on all content using publicly available information and includes sources for any facts or statistics quoted. Draft also offers free revisions on any content received, ensuring that clients are satisfied with the final product.


What is UpWork?


UpWork is an online freelance marketplace that connects clients with freelance talent for their projects. The platform is designed to help growing businesses find and work with top-notch talent and agencies. Clients can sign up, post their project, and then review proposals to find the right independent contractor or agency for their needs. UpWork also provides tools for communication, collaboration, and secure payment.


Services Offered by UpWork


UpWork offers a wide range of services, including brand identity design, digital design, animation & motion graphics, development, digital marketing & PR, content writing, admin & customer support, consulting & HR, and lifestyle services. The platform is designed to cater to a wide range of business needs, making it a one-stop-shop for many clients.


Draft vs UpWork: A Comparative Analysis


Vetting Process of Writers


The vetting process of writers is a critical aspect that sets Draft and UpWork apart. Draft employs a rigorous and thorough vetting process, going to great lengths to ensure that clients are matched with experienced copywriters possessing relevant industry knowledge. On the other hand, UpWork's vetting process is less stringent, leading to a significant difference in the quality of writers between the two platforms. Let’s take a look at exactly how writers are vetted on the two platforms.


Draft’s Vetting Process of Writers

Draft takes the quality of its writers very seriously. The platform only accepts native English speakers from countries like the U.S, Canada, the U.K, and Australia. This ensures that the content produced is of the highest linguistic quality.


To sign up, writers must provide their location and optionally, their LinkedIn profile. This helps Draft confirm the legitimacy of the writer and their background. Writers are also required to provide portfolio links with sample writing pieces and select their copywriting background and the type of content they’ve written.


Once this information is provided, the internal Draft team reviews each writer. Only those who meet Draft's highest quality standards are accepted into the marketplace. This rigorous vetting process ensures that clients are matched with highly skilled and reliable writers.


Upwork’s Vetting Process of Writers

Unlike Draft, UpWork does not vet freelancers or guarantee the accuracy of the information provided in their profiles. Any writer can sign up onto the platform and advertise their services, even with a fake profile.


This lack of a thorough vetting process can make it risky for clients looking for high-quality content. There's a higher chance of encountering writers who may not have the necessary skills or experience, leading to subpar content, communication issues, and potential delays in project completion.



User Interface and Ease of Use


Draft's user interface is specifically designed for users submitting content requests, making it intuitive and straightforward to navigate.


On the other hand, UpWork's user interface is a general-purpose platform for hiring freelancers, which can make the process of submitting and requesting your first piece of content more complex. Let's delve deeper into the workflows below.


Navigating Draft's User Interface


Estimated time to submit a content request is less than 15 minutes.


Exploring Draft's user interface, particularly for newcomers, is a smooth and straightforward process. In this guide, we'll take you through the simple and efficient steps to submit your first content request.


Signing up for an account


1. Initiating your journey with Draft is a breeze. Simply click on 'Get Started', input your email and password, and voila, you're all set!



2. Once you've signed up and logged in, you'll find the dashboard quite user-friendly. To request your first piece of content, navigate to the top right corner of the screen.


3. Next, specify the type of content you need, provide a title, select a topic, and set a word count. The more detailed your description of the request, the better the output will be. So, take your time to explain what you'd like. Then, define your audience, set the tone of voice, and add optional keywords, internal links, or attachments for the writer.


4. Before you submit, take a moment to review your request. You'll see the delivery date by which our writer will send over the content. Once you've entered your payment details and finalized your request, you're good to go! The entire process, from sign up to submitting your first piece of content, takes about 10-15 minutes.



Additionally, Draft's interface is equipped with several handy tools located on the left sidebar. One such tool is the Content Idea Generator, which leverages AI technology to generate innovative content ideas for you. The 'Saved for Later' tab is a convenient space where you can store briefs for future use or repurposing.


One of the standout features is the ability to manage your team of preferred writers. These are writers with whom you've established a strong rapport and have consistently delivered top-notch content. This feature allows you to maintain a pool of trusted writers, ensuring quality and consistency in your content.


Navigating UpWork's User Interface


Estimated time to post a job, hire a suitable freelancer, and get them started on your content request is approximately 1-2 hours or more.


1. Sign up for an Upwork account.


2. Craft a compelling headline for your job posting.


3. Select the required skills for your job.