Draft and Fiverr are both popular platforms for hiring content writers. While Draft offers a curated marketplace of vetted writers, ensuring high-quality content, Fiverr provides a broader platform where anyone can offer their writing services. The choice between the two often depends on your specific needs, budget, and the level of quality you require for your content.

What is Draft?

Draft is a marketplace for content writing that links customers with proven writers. Its diverse services extend from creating blog posts to ad copy and everything else in between. Customers can place their content orders either by using the platform's brief builder or by uploading their own brief. In just 24 hours, Draft pairs the customer with the best-suited writer for their project, who then starts working on the brief immediately. Draft also provides free revisions and redoing of content to guarantee that customers get content-ready for publication within the agreed-upon deadline.

Services offered by Draft

If you’d like to know exactly what type of services are offered by Draft, here’s a quick summary below:

• Connection to a vetted writer for delivery of quality content, ranging from blog posts to ad copy

• Access to preferred writers, whom you can regularly request content from

• A platform where clients can submit their content requests

• A service that matches clients with the most suited writer within 24 hours

• Delivery of publish-ready content with offers of free revisions and rewrites

• Assembling of a writing team that understands the client's brand and editorial guidelines

• Provision of chat features and specific editorial workflows for easier content adjustments

• A feature called the idea generator and brief builder, which uses AI tools to generate content ideas or create a brief

• Vetting and provision of writers with a broad range of topics and expertise

• Plagiarism detection on all content produced

• Assurance of 100% human-generated content

• Provision of a variety of content formats, such as blog posts, social posts, webpage copy, and marketing emails

• Flexible pay-as-you-go pricing which enables clients to request multiple content pieces to be worked on simultaneously

• Preliminary research services for all content

• Free revisions on any produced content to ensure the client's satisfaction and reader's value

Services offered by Fiverr

Fiverr offers the following services:

• A platform for finding services according to your budget with project-based pricing

• Quick and high-quality work from talented freelancers

• Payment method that allows you to pay only after you approve the work

• 24/7 customer support

• Different categories of services, including: Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation, Music & Audio, Programming & Tech, Business, Lifestyle, Data, Photography

Fiverr Pro

• Fiverr Pro is a premium tier of sellers who have been highly reviewed and are considered a notch above the standard Fiverr tier that users are placed on upon sign up. These are professionals handpicked by the Fiverr team.

• The vetting process for Fiverr Pro is comprehensive, involving several steps such as a review of the freelancer's portfolio, an evaluation of their experience and skills, and a test project to ensure they meet Fiverr Pro's stringent standards.

• Once a freelancer has been approved for Fiverr Pro, they enjoy a range of exclusive benefits, including enhanced visibility on the Fiverr platform and the ability to set higher prices.

Fiverr Certified

• Fiverr Certified allows you to create a custom marketplace of certified expert freelancers from Fiverr's system to support your business customers and drive growth.

• Essentially, you will establish your own marketplace within Fiverr and can connect them to your customers.

Fiverr Enterprise:

• Fiverr Enterprise enables your business to more effectively manage your freelance workforce and onboard additional talent with a comprehensive SaaS solution. Sourcing experts will assist you in finding expert freelancers. You will also have control over your freelance workforce, along with simplified features such as invoicing and payments. It consolidates all freelance payments into a single monthly invoice, eliminating the need to manage them individually.

Overall, if you’re looking for a platform that’s only dedicated to content writing, Draft has a much more tailored marketplace and platform for finding a writer and getting your content written.

Next, let's look into a direct comparison between Draft and Fiverr.

Comparative Analysis

Comparison of Writer Vetting Process

The vetting process of writers is a critical aspect that sets Draft and Fiverr apart. Draft employs a rigorous and thorough vetting process, going to great lengths to ensure that clients are matched with experienced copywriters possessing relevant industry knowledge. On the other hand, Fiverr's vetting process is less stringent, leading to a significant difference in the quality of writers between the two platforms. Let’s take a look at exactly how writers are vetted on the two platforms.

Draft's vetting process

Draft places a high premium on the quality of its writers. The platform is exclusive to native English speakers from the U.S, Canada, the U.K, New Zealand and Australia, guaranteeing top-notch quality in the content produced.

Writers wishing to join must disclose their location and, if they choose, their LinkedIn profile. This aids Draft in verifying the authenticity of the writer and their background. Additionally, writers are asked to provide links to their portfolio showcasing sample writing pieces, and to specify their copywriting background and the type of content they have experience writing.

Upon receiving this information, the in-house team at Draft meticulously reviews each writer. Only those who meet Draft's stringent quality standards are welcomed into the marketplace. This thorough vetting process ensures that clients are paired with highly competent and dependable writers.

Fiverr's vetting process

Fiverr does not have a strict vetting process for freelancers who want to join their platform, except for sellers offering data science and book/ebook writing services.

Anyone can sign up and create a gig to offer their services. However, to maintain a high standard of service, Fiverr does review the performance of its freelancers. Those who consistently receive poor ratings from clients may have their accounts restricted or suspended. Additionally, for certain categories like Pro Services, Fiverr does have a vetting process where freelancers have to apply and demonstrate their professional experience and skills.

User Interface and Ease of Use

Draft's user interface is specifically tailored for users placing content requests, making it intuitive and easy to navigate.

In contrast, Fiverr's user interface is a general-purpose platform for hiring freelancers, which can make the process of submitting and requesting your first piece of content somewhat more complicated. Let's explore these workflows in more detail below.

User experience on Draft

1. Getting started with Draft is a straightforward process. Simply click on 'Get Started', enter your email and password, and you're ready to go!

2. After signing up and logging in, you'll find the dashboard to be quite intuitive. To request your first piece of content, navigate to the top right corner of the screen.

3. Then, specify the type of content you require, provide a title, select a topic, and set a word count. The more comprehensive your description of the request, the better the end result will be. So, take your time to detail what you want. Next, define your audience, set the tone of voice, and add optional keywords, internal links, or attachments for the writer.

4. Before you submit, take a moment to review your request. You'll see the delivery date by which our writer will deliver the content. Once you've entered your payment details and finalized your request, you're all set! The entire process, from sign up to submitting your first piece of content, takes approximately 10-15 minutes.

Additionally, Draft's interface comes with several useful tools located on the left sidebar. One such tool is the Content Idea Generator, which uses AI technology to generate creative content ideas for you. The 'Saved for Later' tab is a handy space where you can store briefs for future use or repurposing.

One of the key features is the ability to manage your team of preferred writers. These are writers with whom you've built a strong relationship and who have consistently delivered high-quality content. This feature allows you to maintain a pool of trusted writers, ensuring quality and consistency in your content.

User experience on Fiverr

The estimated time to post a job, engage a suitable freelancer, and initiate your content request is roughly between 1-2 hours, if not longer.

1. Get started by clicking Join from the top right to sign up for an account.

2. From the main dashboard, you have two options. By default, you'll be on Fiverr's basic tier. It might seem confusing as there's a checkmark beside the pro plan, but you're not actually on it.

3. If you wish to purchase a seller’s services, select the package you would like from the seller (if applicable), and then press Continue and complete payment to proceed with your order.

4. Submit your requirements. This is a form where you'll specify the requirements for the buyer.

5. Engage in a chat with the buyer to further clarify requirements.

6. Alternatively, as a buyer, you may choose to put up a posting for a project where freelancers can submit an offer.

You can do this by posting a request, then set a timeline and budget. Then, watch freelancers bid proposals on your project.

In general, both methods can be quite time-consuming. If you choose to post a project, you'll need to go through numerous Fiverr freelancers and scrutinize their portfolios to determine if they're a suitable fit. Alternatively, if you decide to search for freelancers on your own, you'll have to undertake a similar process, comparing various sellers and their services before identifying one that aligns with your needs. This can take much more than 1 hour just to find a writer for your copywriting project.

On the other hand, Draft is a very straightforward process from signup. You can trust Draft has a marketplace of qualified writers to take on your request. From signup to requesting your first content piece, it takes as little as 15 minutes!

Cost-effectiveness and Pricing Models

Pricing model of Draft

Draft has a straightforward pricing model. The cost for any job is set at $0.10 per word. Hence, a 500-word article would cost you $50.00.

However, if you opt to buy words in large quantities in advance, the charges are as follows:

- For 50k-199k words, the rate decreases to $0.09 per word

- If your order exceeds 200k words, the cost drops to $0.08 per word

Pricing model of Fiverr

The cost of hiring on Fiverr depends on your set budget or the freelancer's specified rates, which are typically project-based. For example, if you're seeking a copywriter, a short 500-word article could cost anywhere from around $20 to a few hundred dollars; the range is quite broad.

Additionally, Fiverr charges platform fees that need to be taken into account. According to their website: "A service fee of 5.5% of the purchase amount is charged when purchasing a service. For purchases under $75, an additional $2.50 small order fee will be applied." If you wish to use Fiverr Enterprise to guarantee a set of vetted writers for your business, it's even more, whereas Draft provides this service already included in any content request.

Thanks to Draft's straightforward pricing approach, you can easily predict your expenditure without worrying about freelancers asking for additional payments. This pricing model provides unmatched transparency, saving you from unnecessary complications and facilitating easy budgeting.

Advantages of Using Draft

Selecting the appropriate platform for your content writing needs can significantly influence the quality of your content and, consequently, your brand's image. This is where Draft excels with its numerous benefits. Here are some key advantages and reasons to choose Draft for all your content creation requirements.

Vetted writers

Draft's stringent writer vetting process guarantees access to skilled and seasoned writers. The platform only accepts native English speakers from countries such as the U.S, Canada, the U.K, and Australia, ensuring linguistic expertise. Each writer's qualifications are meticulously verified, including their background, portfolio samples, and prior experience. This thorough process ensures that your content request is managed by top-tier writers who comprehend your industry's intricacies. Therefore, you can be confident that your project is in capable hands, and you'll receive superior content that aligns with your brand voice and style.

User-friendly platform

Draft is renowned for its user-friendliness. Its intuitive user interface is designed to enable users to smoothly navigate and submit their content requests. Once logged in, users can effortlessly submit their content request from the dashboard, specify the type of content they require, and provide a comprehensive brief. Within 24 hours, Draft pairs the client with the most suitable writer for their needs. Draft's straightforward yet effective user interface makes it a top choice for users seeking a seamless content creation experience.

Cost-effectiveness

Quality and affordability often don't coincide when it comes to content creation services. However, Draft breaks this norm. With fixed pricing at $0.10 per word and bulk discounts for large orders, Draft offers a cost-effective solution without sacrificing quality. After all, a well-crafted piece of content from experienced writers can surpass expectations and deliver immense value for its cost.

User Testimonials and Ratings

Numerous clients have voiced their satisfaction with Draft's superior content quality, swift delivery times, and exceptional customer service. Here are a few testimonials from our clients:

"As a one-woman marketing team, I would have had to write the blog myself, which would have taken forever and we would not be able to keep up with the pace we do today."

- Z., Amanda AI – Read more

"Draft has helped us build a consistent blog that has helped us drive organic traffic to our website. It's easy to use and the writers are extremely knowledgeable and well-researched. We love it.”

- Pay The Nanny - Read more

"We've been able to publish over 100 articles, easily saving 100 hours in content time."

- Blake, Varnish and Vine – Read more

These testimonials are just a glimpse of the positive feedback that Draft has received from its users, demonstrating its dedication to providing top-tier services.

Discover more ways people have utilized Draft to expand their business in our customer success stories section.

In conclusion, Draft combines vetted writers, an intuitive platform, high-quality content at affordable rates, and excellent customer service to offer a content marketplace that truly stands apart. Its numerous advantages make it an optimal choice for businesses seeking high-quality content, be it a blog post, ad copy, or any other type of content.