Draft vs. Copy.ai: Human Writers or AI Copywriting

Draft and Copy.ai, two leading players in the content creation industry, offer unique approaches. Draft serves as a respected marketplace for human writers, while Copy.ai uses advanced AI to generate text. Although both are committed to providing high-quality content, they operate differently.

With Draft, you access a diverse pool of talented writers. Alternatively, Copy.ai enables you to guide AI in creating your desired content. The key question arises - which platform is better suited to your business needs?

In this blog post, we compare Draft and Copy.ai on various parameters such as features, ease of use, pricing, and overall effectiveness in achieving your content generation goals.

What is Draft?

Serving as a comprehensive content writing platform, Draft brings clients and proficient writers together. The platform provides a vast range of services, catering to diverse content types from blog posts to ad copies. Clients can seamlessly specify their content needs using the integrated brief builder or by uploading a custom brief. In a swift and efficient manner, Draft assigns your project to the best-matched writer within a day, who immediately commences work on the brief. With a strong emphasis on quality, Draft provides free content alterations and rewrites, assuring clients receive ready-to-publish content within the given timeframe.

Services offered by Draft

Considered a complete marketplace for content creation, Draft effectively links clients with highly proficient writers who undergo strict vetting procedures. These writers are adept at crafting a wide range of content, from blog articles to ad copies. The platform's refined request service ensures seamless and consistent ordering of high-quality content from preferred writers.

What sets Draft apart is its quick task allotment. Clients are paired with the best match writer within a day, fast-tracking the content creation process. Upholding its dedication to outstanding quality, Draft extends free corrections and rewrites, ensuring delivery of publish-ready content within stipulated time frames.

Staying true to its commitment to excellence, Draft employs a stringent writer screening process, assuring broad coverage of diverse topics and specialities. With Draft, clients can rest assured that their content is 100% human-made, entirely original, and available in various formats, including blog posts, web content, marketing emails, and more.

What is Copy.ai?

Copy.ai functions as an AI-driven content generation platform, proficient in crafting various forms of marketing content such as blog posts, product summaries, company profiles, ad copies, and social media posts.

The platform boasts an extensive selection of templates that cater to a wide variety of needs. Whether you aim to compose a captivating long-form blog post or devise a well-articulated response to a customer review, Copy.ai effortlessly eliminates the intimidating prospect of starting from scratch.

Services offered by Copy.ai

Copy.ai is a comprehensive platform designed to enhance efficiency in content creation. Acting as a brainstorming tool, research aid, and an expert copywriter, it covers various content types including long-form articles, social media content, content briefs, ad copy, and sales copy.

A standout feature of Copy.ai is its capability to generate high-converting, SEO-friendly product descriptions within seconds. This feature aids in distinguishing your brand from generic product pages, providing personalized copy that drives sales.

Large-scale teams can leverage Copy.ai's Workflows feature, designed for creating vast amounts of content consistently. It operates on a simple principle: type the workflow you desire, review the results, and implement it in bulk. Areas of workflow specialization include Ecommerce, Social Media, SEO, and Sales.

Recognizing the value of a unique brand voice, Copy.ai ensures consistency across all content pieces. Furthermore, Copy.ai uses advanced AI models for content creation, promising adaptability, and solution-oriented outputs. Prioritizing data security, Copy.ai adheres to industry-standard practices, keeping your sensitive information secure. In a nutshell, Copy.ai offers a robust AI-assisted platform for all content creation needs.

Comparative Analysis

Draft's vetting process

Draft highly values the competency of its writers, only welcoming native English speakers from countries like the USA, Canada, the UK, New Zealand, and Australia. This commitment ensures a consistent delivery of top-tier content on the platform.

During the onboarding phase, prospective writers are asked to reveal their geographical locations and optionally, their LinkedIn profiles. This data assists Draft in verifying the writer's authenticity and professional qualifications. Furthermore, candidates are required to share their portfolio links, showcasing their previous work, and detail their copywriting experience and areas of specialization.

After collecting this information, Draft's in-house team conducts a thorough review of each application. Only those who meet Draft's stringent quality criteria are granted access to the marketplace. This rigorous vetting process guarantees that clients are matched with not just skilled, but also dependable writers.

Copy.ai's vetting process

You may be curious about how an AI tool like Copy.ai can vet writers. The truth is, it can't! It's crucial to understand that Copy.ai, like other AI programs, is trained on publicly available data on the internet, which is produced by a wide variety of users. This could include content written by non-native English speakers or even nonsensical text.

As a result, Copy.ai can sometimes generate misleading or 'hallucination' content when dealing with specialized or niche topics. In this context, 'hallucination' refers to instances where the AI generates content it believes to be accurate, but that is ultimately not factual in reality.

User experience on Draft

1. Beginning your journey with Draft is a breeze. Simply click 'Get Started', register with your email and password, and you're all set to explore the platform!

2. Once you've registered and logged in, you'll discover a user-friendly dashboard designed for easy navigation. To place your first content request, navigate to the top right corner of the screen.

3. You'll then specify the type of content you need, input a title, select a topic, and set the word count. Keep in mind, the more detailed your instructions, the better the quality of the content you'll receive. So, take your time to clearly define your requirements.

4. Before confirming your order, ensure you review it thoroughly. An estimated delivery date will be displayed, giving you an idea of when to expect your content. After entering your payment details and confirming your order, you're all set! Typically, this entire process - from registration to placing your first order - takes only 10-15 minutes.

Draft's user interface is packed with useful features located on the left sidebar. The AI-powered 'Content Idea Generator' is especially useful for generating unique content ideas. The 'Saved for Later' function offers a handy space to save briefs for future use or editing.

A standout feature is the ability to maintain a list of your favorite writers - those with whom you've established a reliable relationship and who consistently deliver high-quality content. This feature guarantees a steady stream of top-notch content from your trusted writers.

User experience on Copy.ai

1. After signing up, you’ll land onto their “chat”, where you can interact with the AI to perform various tasks. On the left sidebar, you can find your previous projects or access Templates to start generating content. Infobase is where you can save and re-use information, where you can use hashtags to easily add information to any of your instructions to the AI. Lastly, there are workflows which are step by step workflows to help you generate content like blog articles.

2. Let’s generate a blog article workflow as an example. Here you can see there are inputs asking you for what the blog post should be about, brainstorm a title, and a meta description. You’ll want to click on “Try this Workflow” button at the top.

3. Then, add in the details of what’d you want to make into the Inputs field to make your blog post. In one click, Copy.ai will generate the blog post, title and meta description for you.

Cost-effectiveness and Pricing Models

Pricing model of Draft

Draft's pricing model is straightforward. The cost for any task is set at $0.10 per word, meaning a 500-word article would cost $50.00.

However, Draft offers discounts for bulk purchases made in advance:

- For orders ranging from 50k to 199k words, the rate drops to $0.09 per word

- For orders surpassing 200k words, the rate further decreases to $0.08 per word.

Pricing model of Copy.ai

Copy.ai’s pricing is relatively stragithforward. The higher the plan, the more seats,words and workflow credits you’ll receive. Compared with other AI generation services, we find Copy.ai is on the pricier end.

Advantages of Using Draft

Selecting the right platform for your content creation is crucial as it greatly influences the quality of your content and, consequently, your brand's reputation. This is where Draft's numerous advantages come into focus. Here are some compelling reasons to choose Draft as your go-to platform for all content writing needs.

Vetted Writers

Draft assures access to highly skilled and experienced writers through a rigorous selection process. The platform exclusively includes native English speakers from countries like the U.S, Canada, the U.K, and Australia, ensuring linguistic excellence. Each writer's credentials, including their background, portfolio samples, and prior experience, are meticulously examined. This stringent process ensures that your content request is handled by top-tier writers who grasp the nuances of your industry. You can trust that your project is in expert hands, and you'll receive high-quality content that aligns with your brand's voice and style.

User-friendly Platform

Draft is renowned for its user-friendly interface. Its intuitive design allows for easy navigation and seamless content request submission. After logging in, users can easily submit their content request from the dashboard, specify the required content type, and provide a detailed brief. Draft matches the client with the most suitable writer for their project within a day. Draft's user interface, both simple and efficient, makes it the preferred choice for users seeking a hassle-free content creation experience.

Cost-effectiveness

In the content creation industry, quality and affordability often don't go together. However, Draft defies this norm. With a fixed rate of $0.10 per word and substantial discounts for bulk orders, Draft offers a cost-effective solution without compromising on quality. The exceptional content from experienced writers often surpasses expectations and provides significant value for its cost.

User Testimonials and Ratings

Many clients have voiced their satisfaction with Draft's outstanding content quality, prompt delivery times, and excellent customer service. These testimonials are just a snapshot of the positive feedback Draft has received from its users, reflecting its commitment to delivering superior service. Here are a few testimonials from our clients:

"As a one-woman marketing team, I would have had to write the blog myself, which would have taken forever and we would not be able to keep up with the pace we do today. 

- Z., Amanda AI – Read more

"Draft has helped us build a consistent blog that has helped us drive organic traffic to our website. It's easy to use and the writers are extremely knowledgeable and well-researched. We love it.”

- Pay The Nanny – Read more

"We've been able to publish over 100 articles, easily saving 100 hours in content time."

 - Blake, Varnish and Vine – Read more

These testimonials offer a snapshot of the positive reviews that Draft has garnered from its users, highlighting their dedication to providing outstanding services.

You can explore more case studies of how individuals have used Draft to boost their businesses in our 'Case Studies’ section.

In summary, Draft brings together stringently vetted writers, an intuitive platform, top-notch content at competitive prices, and superior customer service to establish a standout content marketplace. This combination of advantages positions Draft as the perfect choice for businesses in need of high-quality content, whether it's blog posts, ad copy, or any other form of content.